VP / Director of APAC Sales  

Singapore | Hong Kong 
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Avocor designs develop and manufacture market-leading interactive technology solutions for both corporate and education environments. We specialize in providing next-generation interactive touch screens that provide an unrivaled experience for customers. Avocor solutions are built for today’s modern workplace to unify in-room and remote collaboration experiences and provide a single visual platform. From executive rooms, to huddle rooms to large team meeting rooms the Avocor integrated media platform transforms business-as-usual into inspired teamwork with all the latest tools for collaboration.


The VP/Director of APAC Sales will manage all aspects of Avocor’s APAC channel partnerships, with a primary focus on growing sales revenue and overall market development. The role will be responsible for building and implementing successful channel programs to leverage existing relationships, driving end-user sales and build on new opportunities in partnership with marketing, sales, services, and support.



  • Develop and implement reseller community and distribution strategies for the region
  • Establish and maintain relationships with key strategic partners including systems integrators, end-users, influencers and suppliers. Meet with key clients, assisting sales representatives with maintaining relationships and negotiating/closing deals
  • Strong understanding and ability to collect data and provide analysis of that data in reports and presentations to summarize market conditions, sales potential, financial performance, strategic action plans, key areas of growth, key areas of concern and related information
  • Support Channel Partners to ensure that they have the resources, training, and tools they need to effectively sell and service Avocor products
  • Manage customer relationships within acquired accounts to gain strategic positioning with decision-makers to grow revenue and acquire additional business
  • Deliver and exceed sales quotas for our partners and channels.  Provide regular updates to sales management on status of existing partners, identify any potential roadblocks to achieving goals as well as all potential opportunities.  Provide weekly report of pipeline and forecast, opportunities and challenges
  • Implements and improves procedures and processes to optimize channel sales program effectiveness
  • Providing regular reporting of pipeline and forecast using SalesForce
  • Keeping abreast of market trends, competition, competitive issues, and products
  • Attend and participate in sales meetings, strategic meetings, product seminars, and trade shows
  • Develop plans that maximize channel capacity in alignment with Avocor’s available market
  • Work cross-functionally with Marketing to develop and implement a channel program with a strong identity, necessary partner tools, partner portal, and effective sales programs
  • The VP/Director of APAC Sales reports to the GM & VP of Sales



  • BA/BS degree or combination of education and experience
  • At least 10 years of sales management experience in the APAC region, including at the Director level or above
  • Established network of A/V, IT and/or video conference channel partners "reference contacts" with whom one has built a trust relationship and with whom one can gain an audience to present Avocor solutions and identify opportunities
  • Proven ability to understand short and long-range company strategy with the ability to translate the strategy into a successful channel sales model and partner ecosystem
  • Solid understanding of finance and P&L including skill at forecasting and managing budgets
  • Success at leading across organizational functions to set and achieve common goals
  • Able to lead complex contract and sales negotiations
  • Skill at people management including the ability to drive incentives for performance
  • Multilingual preferred
  • Knowledge of SalesForce or other CRM tools 



  • Location: Singapore or Hong Kong preferred
  • Competitive Salary + Full benefits package*, including medical/vision/dental, Long Term Disability, Life Insurance, FSA, 401(k), PTO and Paid Holidays


Based on local laws 


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