avocor technologies

Open Vacancy

Director of Distribution North America

Remote, U.S. East preferred


Avocor designs develop and manufacture market-leading interactive technology solutions for both corporate and education environments. We specialize in providing next-generation interactive touch screens that provide an unrivaled experience for customers. Avocor solutions are built for today’s modern workplace to unify in-room and remote collaboration experiences and provide a single visual platform. From executive rooms, to huddle rooms to large team meeting rooms the Avocor integrated media platform transforms business-as-usual into inspired teamwork with all the latest tools for collaboration.


The Director of Distribution helps drive performance and strategy of Avocor North America distributors. To create, communicate and ensure execution of the distribution strategy, s/he is responsible for achieving sales, business development, profitability, and customer satisfaction objectives with the key distributors. To assess, select and manage distributors for each market segment. To represent the entire range of Avocor products and related services to the distributors.


  • Generates growing and profitable partnerships with the right mix of distributors
  • Develops market-segment distributor strategies
  • Conducts and lead regular business review including monthly and quarterly business reviews
  • Leads implementation and execution of distributor strategy
  • Coordinates training of distributors on brand, products, and technologies
  • Assesses, selects, recruits and manages distributors
  • Establishes productive, professional relationships with key personnel at distributors
  • Coordinates involvement of channel marketing, sales team and customer service
  • Manages potential channel conflict by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement
  • Ensures compliance of distributor agreements
  • Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship
  • Drives KPI’s with each distributor by identifying the resources and team needed, opportunities and resolving challenges to those KPI’s
  • Balances how to effectively use internal resources, including other sales team members, to support distribution goals
  • Clearly and regularly communicates present analysis, including opportunities and challenges, backed by data to VP sales
  • Defining and executing partner contracts and sales plans
  • The position reports to the GM & VP of Sales


  • BA/BS degree or combination of education and experience
  • 5-10 yrs. of managing and developing distributors such as Synnex, IngramMicro, Stampede, Almo and Tech Data
  • Experience managing AV/IT resellers in a territory or National Service Providers, such as CDW, a plus
  • Network of A/V channel & distribution partners “reference contacts” with whom one has built a trust relationship and with whom one can gain an audience to present Avocor solutions and identify opportunities
  • Self-starter with a high energy level and proven track record of quota over-achievement.
  • Excellent communicator, both written and verbal, and presenter.
  • Experience using sales CRM automation tools, SalesForce preferred
  • Proven ability to develop and maintain strong cross-functional working relationships with internal marketing, technology, implementation, and product development teams.
  • Ability to travel as appropriate in order to manage distributor events and meetings
  • Able to lead complex contract and sales negotiations
  • Skill at people management including the ability to drive incentives for performance


  • Location: Remote, U.S. East preferred 
  • Competitive salary + Full benefits package, including medical/vision/dental, Long Term Disability, Life Insurance, FSA, 401(k), PTO and Paid Holidays

Avocor is an Equal Opportunity Employer

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Published: August 16, 2019

Avocor Recruitment Team

At Avocor, we are dedicated to creating collaboration display technology that changes the way you work and learn.