Avocor expands global presence with new operation in North America


Heading up the operation will be Scott Hix, President and CEO of Avocor Americas and board member of Avocor Global. Hix has a long established history in the AV industry in executive roles at InFocus, Planar and TargetPath and consumer brand SOL REPUBLIC. Leading a team of AV industry veterans, Hix will be responsible for running the US operations while launching the brand and product into the market.

Hix will be joining Nigel Steljes, founder and Managing Director of Avocor, who launched Avocor into the UK market on June 1st and recently announced expansion into Europe. Hix and Steljes have a long standing relationship, starting over 25 years ago when Steljes first launched display technology into the UK market.

Avocor’s portfolio of products includes a complete range of large format, interactive displays designed to enhance collaboration in the corporate, government and education markets.

Ranging from 65” to 84” the series has a unique feature set including an on-board PC enabled with a Microsoft Windows 10 operating system powered by a built-in full-feature Quad core Intel processor designed to deliver a far superior performance to competitive solutions in the market. The Windows 10 operating system enables users to access, manage and create content directly through the familiar Microsoft user interface that is instantly recognizable. In addition, users can browse the Internet and gain access to thousands of apps available through the Windows store straight from the panel. The panels are UHD / 4K, guaranteeing high quality images, while featuring Avocor Intelligent Touch using InGlass™ technology which replicates the responsive, smooth, intelligent and accurate performance of a tablet on a large format display. The displays are also OPS compliant, featuring a built-in slot located on the back of the touch screen.

“The Avocor range of interactive displays has proven itself in the UK and across Europe, and I’m delighted to be heading up its introduction into the US,” said Hix. “there is a
definite gap in the market for panels with such unique features that contribute to enhancing collaboration and engagement, while remaining cost-effective and easy to use.”

The HQ for North America will be in Wilsonville, Oregon and the division will operate through a network of specialist AV resellers and distributors.