POSITION SUMMARY:
If you live and breathe digital marketing, then we want to talk to YOU! We are looking for a highly experienced Digital Marketing Manager to strategize and develop content across our various digital channels as well as tracking and optimizing digital marketing campaigns to generate sales leads.
REPORTING TO:
VP of Marketing
WHAT WE ARE LOOKING FOR:
We are looking for someone with a strong grasp of the digital marketing landscape and the tools and strategies to drive integrated digital marketing campaigns from concept to execution.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Plan and execute all digital marketing efforts, specifically social media, SEO, SEM, website management, marketing automation and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess performance against goals (ROI and KPIs)
- Identify trends and insights to optimize spend and performance based on these insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Create lead nurture programmes through our marketing automation platform.
- Create landing pages as appropriate within our marketing automation platform.
- Collaborate with agencies to drive the digital marketing agenda.
- Generate email communications programmes to deliver key Avocor related content from both an end-user and channel partner's perspective.
EDUCATION AND EXPERIENCE:
- 5 years+ of marketing communication experience in the technology space, ideally UC or AV hardware.
- Excellent, proven skills in every element of digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database marketing, email, social media and display advertising campaign creation and management.
- Extensive experience using marketing automation (specifically HubSpot), CRM (Salesforce) and website CMS (Expression Engine) management (non-technical) preferred.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools.
- Experience in setting up and optimizing Google AdWords campaigns.
- Excellent organizational skills and ability to effectively establish and manage multiple priorities.
- Strong analytical skills and data-driven thinking.
- Strong knowledge of Microsoft Word, Excel, and PowerPoint ideal.
- Bachelor’s degree in business administration, marketing, communications or related field, or equivalent experience is preferred.
